Strong identity | More impact | Better results

Discover our way of working

The right colors sell.
But the right colors for the
right consumer in the right
region sell even better.

Talk to an expert

Color Navigator is the first company to combine patented scientific color intelligence, data insights and artificial intelligence to create Certified Color Identities. Focused on your market, target audience and geographic area, we guarantee a strong identity, more impact and better overall conversion across all touchpoints. No more subjective discussions about color. Our experts match your identity with the right use of color, because every brand, product, digital application or campaign needs a Certified Color Identity.

More than 95% of all our daily decisions are subconscious

More than 95% of all
our daily decisions
are subconscious

The impact of color
In 84.7% of all our buying decisions color is the dominant factor

In 84.7% of all our
buying decisions color
is the dominant factor


Boost your Color Identity

Interested in expanding the Color Success Score of your brand or product range? A color audit and upgrade will create a stronger and consistent identity and increase the impact and conversion of all your touchpoints. Whether you are a new or established company; every brand, product, packaging, digital application or campaign needs a Certified Color Identity.

Order a color audit

Boost your Color Identity
Maximize your conversion

Maximize your conversion

Based on our patented Color Intelligence, Color Navigator can predict how consumers will perceive a design in the first three to five seconds. In just a few clicks, the visual hierarchy, clarity and emotional impact of your design becomes clear. We help marketing, design, UX and product teams make data-driven decisions that increase conversion rates and improve the customer experience of their websites and e-commerce platforms.

Discover our measurable impact

Our way of working

Intake and audit

Mapping your mission
& positioning

Strong identity

Targeting your market
& buyer personas

More impact

Enhancing your
customer experience

Better results

Boosting conversion of
all your touchpoints

Our cases

Color Navigator is an ideal partner in the (re)branding process of your product, brand or company. Discover some of our cases.

  The Color Navigator System is one of the greatest revolutions in the history of color. It has proven to bring structure and add color intelligence from design to reproduction with greater efficiency, better results and clear communication between all stakeholders.  


  When we started working with Color Navigator, we had the opportunity to communicate color to the customer in a well-founded way and achieve much better sales results.  

M. S.

  By working with Color Navigator, a new world of color expertise opened up. This system very well complements the limited knowledge that we as architects have about color. It is a system in which color combinations are no longer based on gut feeling, but on a professional and scientific basis.  

V. L.
Provincie Antwerpen

  Thanks to the color types and styles in the system, students can quickly make the right color selection. The Color Cluster System offers not only a clear path in finding the right colors, but also an argument that supports their choices.  

B. P.
Universiteit Antwerpen

Our clients

Since color is everywhere, Color Navigator is active in a wide variety of sectors. Discover some of our customers.

Color Success Score

Increase your Color Success Score

Contact us for a custom Certified Color Identity.

Meet our experts