Strong identity | More impact | Better results

Discover our way of working

Imagine your brand & products
with the right color identity,
more impact and better results
across all your touchpoints.

Talk to an expert

Color Navigator is the first company to combine patented scientific color intelligence, predictive insights, artificial intelligence and creativity in the design process. We build strong, high impact brands, products, digital applications and customer experiences. Focused on your values, market, target audience and geographic area, we guarantee a strong, consistent identity and improved overall conversion across all touchpoints. A future-ready strategy that results in sustainable commercial success.

Cases

Our promise

Let’s create objective, high impact
& commercial success together!

BRANDING & COMMUNICATION

We create and upgrade color identities of brands and products including an intuitive, applicable brand guide for all stakeholders. Our branding team can also assist in the creation of high impact brand identities, logos and touchpoints. With color and semantics at the heart of the process.

WEBSITES & DIGITAL APPLICATIONS

We build websites and digital applications with unique and personal user experiences as well as maximized conversion powered by Color Navigator Technology. We make sure the digital experience puts the client in the right mood and is guided unconsciously in the right decision process.

PRODUCTS
& PACKAGING

All the design efforts of a product or packaging are completely useless if the colors aren’t right. More than 60% of all decisions at retail are based on the color of packaging alone. Our teams and CN Certified design agencies create product- and packaging identities with high, sustainable impact.

SPACES, MATERIALS
& WELL-BEING

Color and light have an immense impact in our lives all day long in everything we experience, decide or feel. We design color identities for spaces, indoor- and outdoor, specific materials and collections that elevate the well-being and customer experience adapted to the specific needs.

Boost your Color Identity

More than ever brands and companies need to stand out and create a competitive advantage by being authentic and communicate in a personal, consistent, inclusive and sustainable way. Color should always be the basis of a successful design- and innovation process. A color identity is not only about your logo colors but all the colors that create the context and experience. A color identity upgrade and intuitive brand guide improves your companies efficiency and results overnight.

Order a color audit

Boost your Color Identity
Maximize your conversion

Maximize your conversion

Based on our patented Color Intelligence, Color Navigator can predict how consumers will perceive a design and make decisions in the first three to five seconds. In just a few clicks, the visual hierarchy, clarity and emotional impact of your online and offline communication becomes clear. We help marketing, design, UX and product teams develop data- and science based solutions that increase conversion rates and improve the customer experience of their websites and e-commerce platforms.

Discover our measurable impact

More than 95% of all our daily decisions are subconscious

More than 95% of all
our daily decisions
are subconscious

- DANIEL KAHNEMAN
The impact of color
In 84.7% of all our buying decisions color is the dominant factor

In 84.7% of all our
buying decisions color
is the dominant factor

- SEOUL INTERNATIONAL COLOR EXPO

Our way of working

Intake and audit
INTAKE & AUDIT

Mapping your mission
& positioning

Strong identity
STRONG IDENTITY

Targeting your market
& buyer personas

More impact
MORE IMPACT

Enhancing your
customer experience

Better results
BETTER RESULTS

Boosting conversion of
all your touchpoints

Our cases

Color Navigator is an ideal partner in the (re)branding process of your product, brand or company. Discover some of our cases.

  The Color Navigator System is one of the greatest revolutions in the history of color. It has proven to bring structure and add color intelligence from design to reproduction with greater efficiency, better results and clear communication between all stakeholders.  

 
Kodak

  When we started working with Color Navigator, we had the opportunity to communicate color to the customer in a well-founded way and achieve much better sales results.  

M. S.
Absintt

  By working with Color Navigator, a new world of color expertise opened up. This system very well complements the limited knowledge that we as architects have about color. It is a system in which color combinations are no longer based on gut feeling, but on a professional and scientific basis.  

V. L.
Provincie Antwerpen

  Thanks to the color types and styles in the system, students can quickly make the right color selection. The Color Cluster System offers not only a clear path in finding the right colors, but also an argument that supports their choices.  

B. P.
Universiteit Antwerpen

Our clients

Since color is everywhere, Color Navigator is active in a wide variety of sectors. Discover some of our customers.

Color Success Score

Increase your Color Success Score

Contact us for a custom Certified Color Identity.

Meet our experts