ASSOCIATED WEAVERS

Lifestyle &
Color Collection
Development

Color Navigator structured and created the premium collections for Associated Weavers' ButterFly display. These internationally marketed collections were segmented based on the lifestyles of the CN TimeLabps team and the applications on print, digital and POS. An innovative concept around color perception and color choices for the consumer was created. Among other things, the impact of the colors on the space and well-being was taken into account.

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