Color Navigator is an ideal partner in the (re) branding process of various sectors. Read more about our approach below, divided into different levels and steps, applied to a few practical cases.
The 3 levels
When Color Navigator handles a case, we always try to respond as well as possible to the needs of the customer. This can range from a simple refurbishment of a product to a total rebranding of a company. Hereby, we distinguish 3 levels.
- A Product Color Dashboard at the level of the product.
- A Brand Color Dashboard at the level of the brand.
- A Company Color Framework at the level of the company.
The 6 steps
Our method often consists of 6 steps. Each strategy starts with an audit of the customer. The customer is screened and the problem statement is defined. We then carry out research, analysis and segmentation of the current color palette. The colors are mapped according to our 6 styles. Thirdly, we determine the company values, brand personas and market segments. These characteristics form the basis of the brand identity. In steps 4 and 5 we select a new color palette and suggest a visualisation for product packaging, marketing campaigns and store decoration. Finally, we suggest a color manual that serves as a guideline for the future. As a final step we give instructions for the application and reproduction of color.
- Color audit.
- Research, analysis and segmentation.
- Definition of company values, brand personas and market segments.
- Color selection.
- Visualisation for product packaging, marketing campaigns and store decoration.
- Color manual with instructions for application and reproduction.
Hereafter we show you some snapshots of the color dashboards and color brand guidelines we have produced. These examples give you a good impression of the way we operate and the way we can integrate brand- and product specific requirements in our services and solutions.
