Color training and workshops

Color training & workshops

Customized workshops

If you know that 85% of our buying decisions are based on color, it seems particularly logical to have a strategy behind this. In reality, however, we see that visual choices are often based on individual preferences and assumptions. Thanks to the Color Navigator System, these choices based on gut feeling are a thing of the past. Our expertise, based on more than 20 years of research, offers several practical tools to get a grip on your color use.

In our workshops you learn to understand and apply the impact of color on the basis of a few example cases. As color is all around, our courses are tailor-made for different industries such as fashion, design, product development, architecture, interior design and digital media. We organize our training at companies, universities or at our office.
  1. What is color?
  2. What is the importance of color?
  3. How do you get started with color?
    • Translate your brand identity into a consistent color use.
    • Send the right message based on your color use.
    • Reach the right target group based on your color use.

Good to know

  • We adapt our workshops to your sector. Our courses are available for various industries, such as packaging, architecture, interior design, fashion, design, etc.
  • We provide both basic trainings as well as specific workshops, spread over several days. We focus on all applications of our system, do relevant exercises and study some interesting cases.
  • We offer the possibility of permanent support in the form of monthly updates on new aspects and functions.
  • We provide all workshops as webinars if the travel distance is too large.

Location

Would you like to learn what impact color has on your product, brand or company?

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Two-day workshop

Two-day workshop

 

 

Workshop packaging

Workshop packaging

 

 

Workshop architecture & interior

Workshop architecture & interior

Universities

In the course of their education, students product development, graphic design, architecture, photography,... learn to deal with color in an abstract way. Thanks to the Color Navigator System, this uncertainty is a thing of the past. Our system allows them to understand the impact of color and apply it to their projects. Are you a teacher who wants to deepen the knowledge of your students in terms of color? Follow the example of the University of Antwerp, Thomas More and UHasselt and contact us for more information.

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Workshop at university
Universities

Keynote speakers

It is our mission to share our knowledge. Not only about the importance of color in our daily lives, but also about its impact on the performance of your product, brand or company. Our team consists of several keynote speakers that you can book to talk about various color-related topics. They will introduce you to inspiring examples of our color research, daily applications and specific topics, such as color psychology, the impact of color, etc. Interested in meeting one of our speakers? Contact us for more information.

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Keynote speakers