If you know that 85% of our buying decisions are based on color, it seems particularly logical to have a strategy behind this. In reality, however, we see that visual choices are often based on individual preferences and assumptions. Thanks to the Color Navigator System, these choices based on gut feeling are a thing of the past. Our expertise, based on more than 20 years of research, offers several practical tools to get a grip on your color use.
In the course of their education, students product development, graphic design, architecture, photography,... learn to deal with color in an abstract way. Thanks to the Color Navigator System, this uncertainty is a thing of the past. Our system allows them to understand the impact of color and apply it to their projects. Are you a teacher who wants to deepen the knowledge of your students in terms of color? Follow the example of the University of Antwerp, Thomas More and UHasselt and contact us for more information.
It is our mission to share our knowledge. Not only about the importance of color in our daily lives, but also about its impact on the performance of your product, brand or company. Our team consists of several keynote speakers that you can book to talk about various color-related topics. They will introduce you to inspiring examples of our color research, daily applications and specific topics, such as color psychology, the impact of color, etc. Interested in meeting one of our speakers? Contact us for more information.