Color Identity
& Rebranding

Color Navigator created a color identity for more than 800 packages based on the therapeutic effect of the medicines in question. The logo of Belgian pharmaceutical company EG also underwent a rebranding. In addition to the 24 main colors, the support colors were selected based on the intensity of the drug and in function of the recognizability for the customer and pharmacists. The whole was summarized in a branding and production guide to support the designers and international manufacturers.

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