Color strategy coffee brand

COFFEE BRAND

Brand Color Dashboard

To illustrate the segmentation on the basis of color, we developed a Brand Color Dashboard for the fictional coffee brand below. This case shows that certain colors can appeal to a specific target group, which is related to its own look and feel. Moreover, we took into account the origin of the coffee beans. These geographical regions are characterized by colors that refer to the roots of the coffee.

  • We determined the identity of the brand.
  • We defined the target group of the brand.
  • We designed the packaging of a few products based on the origin of the coffee beans.

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brand identity for a coffee label
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