Color strategy cosmetics brand


Brand & Product Guidelines

To illustrate the segmentation on the basis of color, we worked out brand- and product guidelines for the fictional cosmetics brand below. This case shows that certain colors can appeal to a specific target group, which is related to its own look and feel. 

  • We defined the target group of the brand.
  • We designed the packaging of a few products based on the target group.

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persona for the cosmetics market
color palette for cosmetics packaging
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