Color strategy cosmetics brand

COSMETICS BRAND

Brand & Product Guidelines

To illustrate the segmentation on the basis of color, we worked out brand- and product guidelines for the fictional cosmetics brand below. This case shows that certain colors can appeal to a specific target group, which is related to its own look and feel. 

  • We defined the target group of the brand.
  • We designed the packaging of a few products based on the target group.

Book a meeting with a color expert

persona for the cosmetics market
color palette for cosmetics packaging
Discover more cases
 
Would you like to find out how color can change the future of your project or company in no time? Let's meet! 
 
Book a meeting