Color Navigator developed a color identity for the Belgian pharmaceutical company EG. This Brand Color Dashboard applies to their packaging and logo. With over 30 years of experience, EG is the market leader in generic medicines in Belgium. Their range consists of nearly 700 medicines for the treatment of health problems in almost every therapeutic area.
The customer demand
EG commissioned Color Navigator to reform the color identity of its packaging. However, when we mapped the EG product range, there appeared to be a need for an extensive color palette. Color Navigator based the new classification on the therapeutic effect of the medicine in question. A new color identity that can be applied throughout the different therapeutic domains, would contribute to their three main goals:
- Improve recognizability for the pharmacist and the patient.
- Ensure more consistency.
- Create even more confidence in their extensive range.