Color strategy chocolate brand


Company Color Framework

Color Navigator developed a color identity for the Belgian chocolate brand Leonidas. This Company Color Framework applies to their seasonal packaging.

The customer demand

Leonidas commissioned Color Navigator to reform its global brand identity. The brand was in need of a color identity that can be applied throughout the different seasons.

Our way of working

  1. The current color palette was examined.
  2. The current color palette was mapped in the Color Navigator System.
  3. The company values, brand personas and market segments were defined.
  4. The (seasonal) colors were selected based on their brand identity.
  5. A moodboard was proposed for product packaging, marketing campaigns,...
  6. A color manual was suggested for geographical application and digital reproduction.

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The result

Following our research of the current color palette and the brand values of Leonidas, Color Navigator created 16 new brand colors. Besides the all-round application of these colors, certain combinations are also specifically applicable throughout the 4 seasons. To this end, we created a number of seasonal color palettes and moodboards as an inspiration for product packaging, store design and marketing campaigns.

Discover more cases

Brand identity lifestyle and values
Seasonal application
Moodboard spring colors
Color palette for Leonidas
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