Color strategy wine brand


Product Family Dashboard

To illustrate the segmentation on the basis of color, we collaborated with a European supermarket chain to develop a Product Family Dashboard for the fictional wine label below. This case shows that certain colors can appeal to a specific target group, which is related to a different pricing, look and feel.

  • We defined the brand identity.
  • We made a distinction between two different market segments.
  • We designed the packaging of two different product lines based on the pre-defined segments.

Book a meeting with a color expert

Brand identity wine label
Color strategy for different market segments
Color palette for wine label
Discover more cases
Would you like to find out how color can change the future of your project or company in no time? Let's meet! 
Book a meeting