FACES AND GLASSES
Product Family Dashboard
In collaboration with the leading design and innovation agency Absintt, Color Navigator developed a color identity for the Belgian eyeglasses brand Faces and Glasses. This Product Family Dashboard applies to their glasses, store design and marketing campaigns.
The customer demand
Faces and Glasses commissioned Color Navigator to create fun and unique color keys that can be applied to their glasses, store design and marketing campaigns.
The 6 steps
- The best frame colors were selected, based on trends, gender, sales,...
- The new color palette was mapped in the Color Navigator System.
- The company values, brand personas and market segments were defined.
- The store- and marketing colors were selected, based on the 12 frame colors.
- A moodboard was proposed for store design, marketing campaigns,...
- A color manual was suggested for application and digital reproduction.
Starting from the 12 frame colors that Color Navigator defined, based on trends, gender, sales, ... It also worked out a color framework for store design and communication. This resulted in 8 colors that are efficiently applicable in their shops. And in 4 colors that are useful in their communication, such as photoshoots, brochures, etc.