Product Color Dashboard

Product Color Dashboard

Sustainable resultsEvery product range needs a Product Color Dashboard to guarantee the visual identity of the product logo, materials, packaging, digital applications and other communication. It defines the right colors and impact on the different materials and applications and provides technical guidelines on how to use the colors and on how to (re)produce them.

The colors in the dashboard are defined based on your product line values, strategic positioning in the market, brand persona’s, competition analysis, curated trends and market insights. Thanks to our technology we can also predict and segment relevant geographical areas and specific applications or domains. This information is either available or can be obtained during an interactive workshop.

Sustainable results

We don’t just choose colors for a product. We start by making clear color profiles and defining a color strategy at the beginning of the project. This way, we create a sustainable design vision, eliminate guessing the right colors and create top-selling collections and successful campaigns. 

The production process is the key moment where the colors will come to life. To make sure to keep your consistency in the production of the colors on all chosen substrates, we have our own color experts & consultants in most domains. We are able to translate the chosen colors and their combinations into technical values to assure the color will shift minimally. 


We advise to set up your Product Color Dashboard at the beginning of a project to optimize results and make sure the colors are aligned with the product’s values and strategy. Also for already existing products, we are successful at increasing sales and performance by adapting colors according to the Color Navigator System, giving the product lines a second and better life.

A Product Color Dashboard starts at €4.750 excl. VAT. Contact us to discuss your project and to get your personal offer! 

Get a personal offer

Wine case

This client commissioned us to develop a wine product line for two different target groups. Based on a subtle shift in the color palette, the same wine was perceived in two different ways:

  • Consumers regard the first range as a higher-priced wine, making it suitable for the high-end market.
  • The other range is positioned cheaper, making it more accessible to a large target audience.
Color, light and materials

Color, light & materials

The effect of the chosen colors on material, texture and light are evaluated. Color reacts differently on glass than on wood, on a mat than on a shiny surface, in daylight than in a shop, when positioned near other colors, etc. Conceptual visualizations in 3D renders will make it easy to choose the right finishing touches for your product. This way of working is also extended to complete retail projects.

Packaging and 3D

Packaging and 3D

In most cases, the packaging is the first and most important contact with the customer in the purchasing process. 85% of buying decisions are made based on the packaging colors alone! The colors in the dashboard are visualized in 3D renders to get a clear idea of the result and to allow you to communicate the project convincingly & easily to all stakeholders during your project.

Production guidelines and QC

Production guidelines & QC

For the future rollout, you are assisted by our product guidelines with instructions for the right materials and (re)production. Our experts come from different industries like fashion, printing, paint, textile, plastic production, etc to ensure optimal outcomes across all materials. Given the clear dashboards, we eliminate the need for comparisons, endless discussions across all divisions and offer tools for simplified quality control.

Color strategy for wine

Do you need expert advise on branding or extensive color guidelines that cover all divisions in your company? Check our other services right here!

Brand Color DashboardCompany Color Framework