Color Navigator created a color strategy and color profile for the board games and jigsaw puzzle manufacturer Ravensburger. This Product Color Dashboard applies to their Spiral Designer Machine, the semi-automated successor to their original Spiral Designer. The device uses gears to create many colorful motifs. Watch the video to discover how it works!
The customer demand
Ravensburger commissioned Color Navigator to create a color strategy and color profile for their new Spiral Designer Machine. After extensive research on the target group, brand psychology and brand identity of Ravensburger, Color Navigator determined the colors for the design, the markers and the packaging of the device. The new colors must appeal to both children and their parents, match the brand identity of Ravensburger and encourage their core values: fun, togetherness and development.